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Thinking Different for 30 Years

Our founder, Paula Rhoads and CEO Jason Rhoads

Our Management Team

Since 1993, Rhoads Creative has lived by one motto: we are not your typical ad agency. Instead, WE THINK DIFFERENT. To celebrate we've highlighted projects from our past that demonstrate the five core values of how we think different.

Continuing to Think Different

Even as digital marketing moves into AI, TikTok, and more, these five core values continue to define Rhoads Creative now and into the future.

Are you ready to start thinking different?

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Call Us 610-430-8184

The Rhoad Less Traveled

Trends in digital marketing that people should be talking about but are not

Harnessing ChatGPT: Accelerate Home Sales and Marketing Strategies

Posted 5.21.2024

Real estate and home building have transformed into technology-driven industries.

What do we mean by that? In 2010, when social media was still a new concept, the early adopters in the real estate and homebuilding sectors who embraced these platforms saw an increase in their return on investment.

Today, a parallel shift is occurring with AI. Forward-thinking leaders who integrate ChatGPT and other AI tools into their workflow are optimizing their operations and establishing a significant competitive edge in the market.

In the rapidly evolving real estate market, leveraging the latest technologies is no longer just an advantage—it’s a necessity. Artificial intelligence (AI), particularly ChatGPT, is at the forefront of today’s technological revolution.

So, how can AI fundamentally transform how home builders and real estate marketers operate daily to drive more business?

Rethinking AI for Real Estate

AI is not just a tool; it’s a game-changer.

As one of our clients noted, the ‘I’ in AI truly stands for intelligence. This intelligence is not about replicating human thoughts but enhancing human capabilities, especially in handling voluminous data and executing tasks with precision and speed unmatched by humans. The essence of AI in real estate is its ability to save time—a crucial factor in the fast-paced market dynamics.

Laptop on a wooden desk by a window, displaying the OpenAI website introducing ChatGPT. The screen shows the text 'Introducing ChatGPT' with a brief description of the model and colorful graphics. A potted plant is partially visible on the right, adding a touch of greenery to the modern and minimalistic workspace

Practical Applications of ChatGPT in Home Sales and Marketing

Don’t ask, “How will AI replace me?” Ask, “How can AI make me better at what I do?”

1. Advanced Data Manipulation:

Forget the tedious hours spent on Excel. AI can process and analyze data that would be impossible for humans to handle efficiently. This capability allows real estate professionals to uncover insights like buyer locations, conversion similarities, return on ad spend (ROAS), and buyer timelines.

2. Dynamic Content Creation:

At the heart of AI’s utility is its role in content generation. Whether crafting compelling ad headlines or creating outlines for social media posts based on engagement metrics, AI like ChatGPT can produce content at scale. This content is generated faster and based on data-driven insights that ensure relevance and engagement.

3. Continuous Learning and Implementation Cycle:

AI thrives on data. The more it receives, the better it performs. By establishing a continuous feedback loop—where data from implemented strategies is fed back into ChatGPT—businesses can create a self-improving system that constantly refines and optimizes marketing strategies based on actual performance.

4. Website Optimization:

Imagine a website that adapts in real time. By feeding website analytics data into ChatGPT, the AI can automatically adjust website features to highlight areas needing attention, ensuring visitors are constantly engaged with the most relevant content.

Tip: Paste Google Analytics data into ChatGPT and ask, “Where should I focus my content creation?”

Diagram of the ChatGPT Feedback Loop on a purple background. The loop consists of four main steps connected by arrows: 'Prompt ChatGPT,' 'Gives "Answers",' 'Sends "Answers",' and 'Implement Changes.' The process continues with 'Feed Data' looping back to 'Prompt ChatGPT,' illustrating a continuous cycle of prompting, receiving answers, implementing changes, and feeding data back into the system.

Next Steps: Embrace AI Holistically

To truly leverage AI, we must go beyond mere adoption. It’s about integration and innovation. AI should be seen as a digital assistant that is part of the team—a tool that handles data with unprecedented speed and accuracy, allowing human team members to focus on strategy and creativity.

As we venture further into this AI-enhanced landscape, the question isn’t just whether AI can perform a task but how we can use AI to create a competitive edge. The potential of AI similar to ChatGPT in the real estate sector is immense and largely untapped. It’s time to move beyond skepticism and embrace AI’s potential to transform mundane tasks into strategic advantages.

Elevate Your Home Sales with Rhoads Creative’s AI Expertise

At Rhoads Creative, we believe in the power of artificial intelligence to reshape the real estate landscape. Join us in adopting AI to optimize your marketing strategies and enhance operational efficiency. Leverage our insights and strategies to gain a competitive edge in today’s fast-paced market.

Start Enhancing with AI Today

"100 terms on page 1 of Google in under 3 months – and home sales are soaring!"

Expect More.