Posted 6.18.2025

When the Math Ain’t Mathing: A Perfect Example of Why Strategy Matters
Your marketing numbers look great—but the leads aren’t coming in. We broke down a real campaign to show why strategy, not just data, is what drives results.More
Trends in digital marketing that people should be talking about but are not
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Posted 6.18.2025
When the Math Ain’t Mathing: A Perfect Example of Why Strategy Matters
Your marketing numbers look great—but the leads aren’t coming in. We broke down a real campaign to show why strategy, not just data, is what drives results.More
Posted 5.22.2025
AI Content
Special Briefing: Google Search Is Getting “AI Mode” — Here’s What It Means for Home Builders
Google just launched AI Mode in Search—a major shift that could replace traditional link results with AI-generated answers. We’ve been testing it since 2023, and here’s what home builders need to know.More
Posted 5.2.2025
Year-to-Date Study Shows Builders Facing New Challenges: Here’s How to Respond
Builder websites aren’t converting like they used to, and it’s not just a trend—it’s a wake-up call. The brands that adapt with sharper strategy, clearer messaging, and more intentional digital experiences will be the ones buyers remember and trust.More
Posted 1.16.2025
Smarter Budgeting for Home Builders: The Must-Track Metrics & Calculations That Guarantee Growth
Effective budgeting relies on accurate tracking of the right metrics. If you’re not already tracking the correct data points, setting up a proper tracking system is the first step toward a more straightforward and reliable budgeting process. Let's dive in!More
Posted 11.25.2024
AI Content
Advanced Marketing Strategies That Move Sitting Quick Delivery Homes
Struggling with sitting quick-delivery homes? Discover advanced strategies like dynamic retargeting and geo-fencing to turn interest into sales and move your inventory fast.More
Posted 10.16.2024
Jason Rhoads Wins 2024 Pro Builder Forty Under 40 Award
Rhoads Creative CEO Jason Rhoads is a 2024 Pro Builder Forty Under 40 honoree, recognized for his innovative impact on homebuilder marketing.More
Posted 10.14.2024
AI Content
Jason Rhoads Breaks Down Data with ChatGPT on the Home Builder Digital Marketing Podcast
Jason Rhoads shares how AI, like ChatGPT, is revolutionizing data analysis and marketing strategies for homebuilders. Discover how AI is shaping the industry’s future.More
Posted 9.20.2024
AI Content
How to Sell A Completed Quick-Delivery Home That Hasn’t Sold Yet
Struggling to sell a quick-delivery home that’s been sitting on the market? It’s time to ditch old-school tactics and embrace a results-driven digital marketing strategy to finally get it sold. Here’s how.More
Posted 8.26.2024
Are Competitors Hijacking Your Brand’s Search Traffic?
Are competitors bidding on your brand’s keywords and siphoning off potential customers? Competitive Conquest Advertising can undermine your search traffic, but by understanding the signs and employing strategic countermeasures, you can protect your brand and maintain your online presence.More
Posted 5.21.2024
AI Content
Harnessing ChatGPT: Accelerate Home Sales and Marketing Strategies
Integrating AI tools like ChatGPT is revolutionizing real estate by optimizing operations and enhancing data handling. Embrace AI with Rhoads Creative to gain a competitive edge and transform your marketing strategies.More
Posted 4.23.2024
How Homebuilders Can Leverage the NAR Settlement to Enhance Online Presence and Realtor Engagement
The recent NAR settlement reshapes real estate, prompting homebuilders to attract realtors through enhanced online platforms with integrated realtor portals. Rhoads Creative can help develop these essential tools, ensuring your site excels in the new market landscape.More
Posted 3.28.2024
AI Content
Beyond ChatGPT: Discover 6 AI Tools That Are Changing the Game
Explore the latest AI tools reshaping marketing and productivity, from video content creation with OpusClip to ensuring email deliverability with Kickbox, ushering in a new era of digital innovation.More
Posted 3.8.2024
AI Content
Google March 2024 Core Update: What It Means for Your AI-Generated Content
Navigating Google's March 2024 update, Rhoads Creative harnesses AI to elevate content beyond just meeting standards to truly standout. Discover how we ensure your digital presence not only survives but thrives in the evolving landscape of quality content.More
Posted 11.28.2023
Learning from Hyundai’s Amazon Move: E-Commerce Strategies for Homebuilders
Hyundai's move to sell cars on Amazon highlights a crucial shift to e-commerce, urging homebuilders to adopt similar strategies. Our blog outlines essential steps like data collection and CRM integration to boost marketing ROI in this evolving landscape.More
Posted 10.16.2023
Budgeting for 2024? Video Advertising is a Must!
As we approach 2024, the vast world of digital marketing is ripe with opportunities. One avenue stands out for its unparalleled reach and return on investment: video advertising.More
Posted 9.13.2023
Maximizing Profit in Digital Marketing: A Guide for Home Builders and Contractors
At Rhoads Creative, we champion a different mantra that aligns with our "data-first, digital-always" ethos. It's not just about selling more but about selling what's most profitable. More
Posted 8.21.2023
Why Home Builders Should Upgrade to a More Powerful CRM: A Marketing Perspective
While many homebuilders have already adopted CRM systems, there's a growing need to transition from traditional, old-school CRMs to more dynamic platforms like HubSpot or Salesforce. Learn more!More
Posted 7.18.2023
AI Content
Trying the Future: Rhoads Creative Tests Google’s Generative AI Search Features
Rhoads Creative was recently given access to Google's new search with AI and we can already see the future coming. More
Posted 6.22.2023
Be The Big Ad: Utilizing Google’s New Ad Extensions
Distinguish your brand with Google's new & traditional ad extensions. Drive user engagement, boost conversion rates and optimize your ad's effectiveness.More
Posted 5.17.2023
Advertising on Streaming Services: The Next Frontier for Home Builders
Step into the future of video advertising with Rhoads Creative as we explore beyond YouTube and delve into the advertising opportunities that streaming platforms offer.More
Posted 5.4.2023
Learn about Next.js, the groundbreaking framework behind Rhoads Creative's award-winning website, and how it revolutionizes web development.More
Posted 4.17.2023
AI Content
Microsoft plans to drive more traffic and value to publishers using ChatGPT in search with an ad-funded model, answering industry questions about monetizing ChatGPT-based search features. Learn more about this huge update.More
Posted 4.5.2023
AI Content
ChatGPT, developed by OpenAI, revolutionizes search and digital marketing by providing personalized, conversational engagement, driving customer experience and sales to new heights.More
Posted 3.7.2023
Why YouTube Advertising is Vital to Your Marketing Plan
YouTube advertising offers businesses a cost-effective way to reach a massive audience with customizable ad formats, targeting options, and measurable results. Leverage YouTube ads to expand your marketing strategy and reach your target audience effectively.More
Posted 2.11.2023
How to Optimize Your SEO for Zero Click Searches
Google's zero-click searches provide quick, relevant information without requiring users to visit a website. Optimizing your site for featured snippets and Google Business Profiles enhances online visibility and attracts potential customers.More
Posted 1.14.2023
Google’s Helpful Content Update: How it Affects Your Website’s Ranking
The Helpful Content Update from Google is designed to enhance the quality and relevance of search results by prioritizing pages that provide valuable information to users. Partner with an experienced team like Rhoads Creative to create engaging content that meets the needs of your target audience and boosts your search rankings.More
Posted 3.9.2022
Builders, Are You Ready to Sell Your Homes Online?
The home building industry is adapting to pandemic changes and one of the results is that now more than ever, people are looking to buy homes virtually online. Are you ready for this shift? More
"100 terms on page 1 of Google in under 3 months – and home sales are soaring!"