Scroll down
Our founder, Paula Rhoads and CEO Jason Rhoads
Our Management Team
Since 1993, Rhoads Creative has lived by one motto: we are not your typical ad agency. Instead, WE THINK DIFFERENT. To celebrate we've highlighted projects from our past that demonstrate the five core values of how we think different.
Print Ad Campaign
Client:Print Ad Campaign
Since the beginning, Rhoads Creative's core principle is results-driven success. Years back, Southdown homes sought a campaign different from everything else in the area.
Why this project?
Everything at Rhoads Creative is about return on investment, and this project demonstrates it best. The first month these ads ran, Southdown had record sales center traffic and home sales. That matters most even if we received a lot of attention for the headlines.
Website Design and Development
Client:Website Design and Development
Moser Homes needed a totally revamped website, and Rhoads Creative delivered a website that was not only groundbreaking but also won the prestigious National Association of Home Builders (NAHB) award for the best website in the country. The website established us as THE digital partner for home builders, regardless of their size.
Why this project?
Digital marketing expertise and strategy for homebuilders is all we do. This project brought Rhoads Creative to the forefront. We've come a long way since 2003 and have grown to partner with over 100 builders across the country. Their success lies in our digital-first expertise, totally focused on the building industry.
Pinnd
Client:Pinnd
A builder client needed help to revive a struggling community in northern Maryland. We took a deep dive into their digital strategy, and that's when we noticed something strange; all efforts targeted just 20 miles of the local area - but was this the right approach? To find an answer, we decided to plot every home buyer on an actual map and found that everyone that bought a home lived 5 miles off Route 95 from Maryland to New York.
Why this project?
Rhoads Creative just thinks different, this project demonstrates it best. Instead of just trying a new radius, we looked at the data entirely differently. Since then, we have developed proprietary Pinnd (logo) software that automatically plots our partner's information on a map with source sorting, date comparisons, and more to give clients a different preservative on their data.
Remy's Pick
Client:Remy's Pick
When Remy, the lovable golden retriever, arrived at McKee in early 2015, we knew he had to be shared. That's why we created the “Remy's Picks" section of the website and an entire marketing campaign around it! Even today, you can see Remy's "Picks" across McKee communities.
Why this project?
At Rhoads Creative, our core is data-driven ROI. But that doesn't mean creativity takes a backseat. The Remy's Picks campaign delivered substantial ROI and won multiple local, regional, and national awards for its creativity.
Hulu Advertising
Client:Hulu Advertising
Rhoads Creative was among the first agencies with exclusive access to beta test Hulu's new advertising platform. Within six weeks, our partners saw a dramatic increase in all website metrics and, of course, ROI
Why this project?
From Website Development (1995) to SEO (2002) to Google Pay-Per-Click (2007) to Geo-Fencing (2015) to Advertising on Streaming (Today), we continue to differentiate ourselves with a laser focus on the emerging technologies that change digital marketing.
Even as digital marketing moves into AI, TikTok, and more, these five core values continue to define Rhoads Creative now and into the future.
Are you ready to start thinking different?
Let's Get Started
Call Us 610-430-8184
Let's Get Started
Call Us 610-430-8184
Trends in digital marketing that people should be talking about but are not
Posted 11.28.2023
Learning from Hyundai’s Amazon Move: E-Commerce Strategies for Homebuilders
Hyundai's move to sell cars on Amazon highlights a crucial shift to e-commerce, urging homebuilders to adopt similar strategies. Our blog outlines essential steps like data collection and CRM integration to boost marketing ROI in this evolving landscape.More
Posted 10.16.2023
Budgeting for 2024? Video Advertising is a Must!
As we approach 2024, the vast world of digital marketing is ripe with opportunities. One avenue stands out for its unparalleled reach and return on investment: video advertising.More
Posted 9.13.2023
Maximizing Profit in Digital Marketing: A Guide for Home Builders and Contractors
At Rhoads Creative, we champion a different mantra that aligns with our "data-first, digital-always" ethos. It's not just about selling more but about selling what's most profitable. More
Posted 8.21.2023
Why Home Builders Should Upgrade to a More Powerful CRM: A Marketing Perspective
While many homebuilders have already adopted CRM systems, there's a growing need to transition from traditional, old-school CRMs to more dynamic platforms like HubSpot or Salesforce. Learn more!More
Posted 7.18.2023
Trying the Future: Rhoads Creative Tests Google’s Generative AI Search Features
Rhoads Creative was recently given access to Google's new search with AI and we can already see the future coming. More
Posted 6.22.2023
Be The Big Ad: Utilizing Google’s New Ad Extensions
Distinguish your brand with Google's new & traditional ad extensions. Drive user engagement, boost conversion rates and optimize your ad's effectiveness.More
Posted 5.17.2023
Advertising on Streaming Services: The Next Frontier for Home Builders
Step into the future of video advertising with Rhoads Creative as we explore beyond YouTube and delve into the advertising opportunities that streaming platforms offer.More
Posted 5.4.2023
Learn about Next.js, the groundbreaking framework behind Rhoads Creative's award-winning website, and how it revolutionizes web development.More
Posted 4.17.2023
Microsoft plans to drive more traffic and value to publishers using ChatGPT in search with an ad-funded model, answering industry questions about monetizing ChatGPT-based search features. Learn more about this huge update.More
Posted 4.5.2023
ChatGPT, developed by OpenAI, revolutionizes search and digital marketing by providing personalized, conversational engagement, driving customer experience and sales to new heights.More
Posted 3.7.2023
Why YouTube Advertising is Vital to Your Marketing Plan
YouTube advertising offers businesses a cost-effective way to reach a massive audience with customizable ad formats, targeting options, and measurable results. Leverage YouTube ads to expand your marketing strategy and reach your target audience effectively.More
Posted 2.11.2023
How to Optimize Your SEO for Zero Click Searches
Google's zero-click searches provide quick, relevant information without requiring users to visit a website. Optimizing your site for featured snippets and Google Business Profiles enhances online visibility and attracts potential customers.More
Posted 1.14.2023
Google’s Helpful Content Update: How it Affects Your Website’s Ranking
The Helpful Content Update from Google is designed to enhance the quality and relevance of search results by prioritizing pages that provide valuable information to users. Partner with an experienced team like Rhoads Creative to create engaging content that meets the needs of your target audience and boosts your search rankings.More
Posted 3.9.2022
Builders, Are You Ready to Sell Your Homes Online?
The home building industry is adapting to pandemic changes and one of the results is that now more than ever, people are looking to buy homes virtually online. Are you ready for this shift? More
"100 terms on page 1 of Google in under 3 months – and home sales are soaring!"