“Not Just Content – Use it For Everything” 

The future is no longer just on the horizon — it’s here, reshaping the landscape for homebuilders in real-time.

Our CEO, Jason Rhoads, recently appeared on The Home Builder Digital Marketing Podcast, where he unpacked how we leverage the full force of Artificial Intelligence. But let’s be clear: this isn’t about cranking out generic, low-value content. It’s about precision and strategy. It’s about using AI to turn data into powerful, actionable insights that deliver real results.

“It’s AI, not AW. It’s not an artificial writer,” Jason pointed out during the conversation with Greg Bray and Kevin Weitzel. “It’s artificial intelligence, right? It can go and find and do anything with data and numbers faster than a human can. So, it is… not just content. Use it for everything else.”

Listen to the Full Podcast

Skip to the Good Stuff

We know you want to hear the podcast in its entirety, but if you’re pressed for time, here are the highlights you don’t want to miss.

⏭️ At [00:07:00] Jason explains how AI, particularly ChatGPT, can be used to analyze large sets of data quickly. He emphasizes that it’s “more than a content tool” and highlights its potential to handle data-heavy tasks.

⏭️ At [00:10:00], Jason provides a specific example where AI was used to analyze phone transcripts from a call tracking system. He mentions how AI was able to process a month’s worth of call data, identifying patterns such as negative feedback to refine marketing strategies.
⏭️ At [00:11:00], Jason discusses using AI to analyze CRM data, highlighting how it can identify A, B, and C prospects. AI can generate sales scripts based on a potential buyer’s engagement with various marketing materials, enabling sales teams to make more personalized pitches.

What’s Next? The Future is AI – Are You Ready?

Jason didn’t just talk about AI’s potential—he showed us how it’s actively transforming the homebuilding industry today. From data analysis to personalized marketing strategies, AI is a powerful tool that no business can afford to overlook.

But this is just the beginning. The businesses that embrace AI now will be the ones that lead the industry tomorrow. So, how will you use AI to stay ahead of the competition?

Homebuilders, Take Action

Contact us today to schedule a quick discovery call. Let’s discuss how we can turn your data into a strategy that works for your home building or home services business. Together, we’ll build smarter strategies that deliver results.