Jason Rhoads has been named a National Gold Finalist for Sales & Marketing Professional of the Year by the National Association of Home Builders (NAHB).

Selected from more than 1,100 national entries, Gold Finalists represent the highest-performing leaders in homebuilder sales and marketing. The recognition is based on strategy, execution, and measurable business impact.

A Body of Work Built on Results

For Jason, this recognition reflects more than two decades focused on helping homebuilders market smarter and sell homes more efficiently. Through Rhoads Creative, he has built a specialized digital marketing agency known for data-first SEO and online advertising strategies that eliminate guesswork and prioritize ROI.

Under his leadership, Jason and his team have helped builders increase sales, improve lead quality, and lower cost per home sold. In one case, a national builder achieved a 102 percent increase in sales with only a modest increase in budget. In another, campaigns reduced cost per home sale by hundreds of dollars, delivering significant annual savings.

That performance is the result of a disciplined team approach. Rhoads Creative has developed proven frameworks and proprietary tools, including the Digital Marketing Ladder® and Pinnd®, that allow builder marketing teams to make better decisions about where to spend, what to optimize, and how to move inventory faster at the neighborhood level.

This recognition is not about creative flash or one-off wins. It reflects a consistent track record of marketing that performs under real-world conditions and a team that holds itself accountable to outcomes, not activity.

Gold Award winners will be announced at The Nationals Gala during the International Builders’ Show in February 2026.

Want to see what smarter homebuilder marketing looks like in practice?

Contact Rhoads Creative to start a conversation about your goals, your challenges, and what is actually possible with the right strategy in place.