Rhoads Creative: Case Studies

20%

increase in sales with a 10% decrease in spending
Online Education Company

Problem

A Delaware based company was trying to manage a complex $15,000 Google ad campaign in-house with weak results.

Solution

Rhoads began by revamping their current program for optimal performance and ongoing has managed their complex digital marketing campaign.

Outcome

By eliminating non-performing sources and identifying best producing ads, Rhoads was able to reduce the clients online spending by 10% without sacrificing any return in just the first month. Within 4 months online sales increased by 20%.

$70,840

saved in advertising costs.
Southeast Pennsylvania Homebuilder

Problem

The builder’s branding and messaging did not align with their target market or price point which was driving unqualified and costly leads along with low conversion rates.

Solution

Complete re-brand of the company and all online marketing including: New Website, Google Advertising, Social Media Marketing, Email Marketing, Geo-fencing.

Outcome

Saved builder $70,840 by lowering their advertising cost per agreement by 42%
Number of online leads increased by 64% as well as lead quality
Increased agreements from online leads by 550%

Results continue to increase year-over-year.

3,723%

increase in organic conversions
(from 17 to 497 leads)
Chester County, PA Builder

Problem

An ailing digital program managed by another agency was not targeting the correct audience and wasting significant marketing dollars.

Solution

Create SEO and PPC programs aimed at significantly increasing visibility online while lowering an inflated cost per lead.

Outcome

3,723% increase in organic conversions from SEO first year (17 to 497)
300% increase in organic traffic (15,286 sessions to 45,263 sessions)
Cost per lead lowered from $28.30 to $18.94

172%

increase in forms submitted
Irrigation and Lighting Company

Problem

Their former agency’s sloppy set up and broad usage of keywords along with improper location targeting causing lost leads and wasting valuable marketing budget.

Solution

Rhoads provided the client with a well-executed and well-managed online campaign that increased both the number and quality of leads in a short time.

Outcome

After just 3 months Rhoads:

Contact form submissions increased 172% from 100 to 272 as well as the quality of the leads
Cost per lead dropped from $85.50 to $40.78 saving the company $11,092 over just the three-month start-up period

143%

increase in conversions from digital advertising
Cabinet Supplier and Remodeler

Problem

The client’s website presence diluted their main marketing message and portrayed a confusing target audience, both leading to poor response.

Solution

Rhoads altered the website content to focus on their most profitable services and implemented an online advertising campaign (Google PPC, SEO and Social Media) targeted to audiences in the five regions they serve.

Outcome

First year:

Conversions from the digital campaign increased by 143% resulting in a jump in the client’s close rate.
The cost per conversion decreased from $239.83 to only $86.33 saving $34,688 in advertising costs in the initial year.

386%

increase in website forms completed
Utah Home Builder

Problem

Getting poor results from the current SEO company’s program as well as from managing a Google advertising program in-house.

Solution

Improve and expand the current SEO program and relieve the online sales counselor of the cumbersome task of managing Google ads so she could focus on her job of converting leads.

Outcome

The campaign increased sales center traffic by 31%
386% increase in website form submissions (17 to 497)

The builder paused the campaign because they were selling too many homes–Not a bad problem to have!

80%

increase in online form submissions
Non-Profit Senior Living Community

Problem

Weak campaign was drawing unqualified traffic in an oversaturated pool of competition.

Solution

Implement Google PPC, SEO and social advertising campaigns combining appealing, well-branded creative, focused messaging and specific audience targeting.

Outcome

Increased website traffic by 22%
Increased website conversions by 80% (214 to 368)
Cost per lead reduced by 42% or $70.39 saving $25,904 in advertising costs in the initial year.

3×

the leads within the same budget
Deck Building Company

Problem

Company had no local presence on search engines. Google ranking was non-existent.

Solution

Develop a search engine friendly web presence and implement a strong local SEO program that would significantly improve ranking.

Outcome

The SEO program increased organic traffic by 294% in the initial year and another 41% the following year. In 2021, organic traffic has again doubled over 2020.

Rhoads also decreased the client’s cost per lead from $30 to $10 tripling the amount of leads they could receive for the same budget.

20%

increase in sales with a 10% decrease in spending
Online Education Company

Problem

A Delaware based company was trying to manage a complex $15,000 Google ad campaign in-house with weak results.

Solution

Rhoads began by revamping their current program for optimal performance and ongoing has managed their complex digital marketing campaign.

Outcome

$70,840

saved in advertising costs.
Southeast Pennsylvania Homebuilder

Problem

The builder’s branding and messaging did not align with their target market or price point which was driving unqualified and costly leads along with low conversion rates.

Solution

Complete re-brand of the company and all online marketing including: New Website, Google Advertising, Social Media Marketing, Email Marketing, Geo-fencing.

Outcome

Saved builder $70,840 by lowering their advertising cost per agreement by 42%
Number of online leads increased by 64% as well as lead quality
Increased agreements from online leads by 550%

Results continue to increase year-over-year.

Learn how we get these outstanding results

"Form submissions are up 200% with the new website!"