The Rhoad Less Traveled
Trends in digital marketing that people should be talking about but are not
Budgeting for 2024? Video Advertising is a Must!
As we approach 2024, the vast world of digital marketing is ripe with opportunities. Amidst the myriad of options available, one avenue stands out for its unparalleled reach and return on investment: video advertising.
The Compelling ROI of Video Advertising
Recent data underscores the power and efficacy of video advertising, primarily through streaming platforms. A striking example from the West Coast highlights a builder achieving an impressive 115,142 impressions and 7,504 video views in just 30 days – all for an investment of only $508. This showcases the monumental brand reach achievable with a modest budget.
Broad Usage Across Demographics
Platforms like YouTube in the USA have a vast reach across all age groups. For instance, there are approximately 18.9 million users aged 18-24 and 11.3 million users aged 65 and older, illustrating the platform’s widespread appeal.
A 2023 survey highlighted that nearly two-thirds of those aged 35-44 prefer movie streaming platforms. For those aged 55 and older, 40% predominantly use streaming services, slightly surpassing the 38% who prefer cable.
Why Tomorrow is Too Late
The digital realm waits for no one. Every moment delayed is an opportunity missed. As competitors harness the power of video advertising, standing on the sidelines isn’t just a passive stance; it’s a step backward.
Losing Ground to Competitors
Early adopters gain a competitive edge by establishing their brand presence and engaging audiences first.
Missing Out on Key Demographics
Numbers don’t lie. With significant portions of various age groups gravitating towards video content, brands risk missing out on a massive audience segment.
Rhoads Creative’s Approach to Video Advertising
At Rhoads Creative, we recognize the importance of a tailored strategy:
We layer demographics into our strategy, ensuring the ads resonate with specific groups, be it those interested in new homes, browsing specific content, or meeting certain income criteria.
Success is quantified using key metrics such as impressions, views, and the percentage of video completion. Over time, these metrics allow us to refine our approach and optimize results.
Make the Leap with Rhoads Creative
The future is video. And at Rhoads Creative, we’re poised to help you harness its immense potential. Our expertise lies in crafting video advertising campaigns that resonate, engage, and convert.
Don’t let another day slip by. Reach out to Rhoads Creative and let’s champion video advertising as the cornerstone of your 2024 marketing strategy.
"100 terms on page 1 of Google in under 3 months – and home sales are soaring!"