The Rhoad Less Traveled
Trends in digital marketing that people should be talking about but are not
Google’s Helpful Content Update: How it Affects Your Website’s Ranking
If you have a website, you know how important it is to rank well on Google. Higher rankings mean more traffic, more leads, and more revenue. That’s why Google’s recent helpful content update should grab your attention.
What is the Helpful Content Update?
In a nutshell, the helpful content update is designed to improve the quality and relevance of search results by prioritizing pages that provide useful information to users. This update rewards websites that focus on delivering comprehensive and accurate content that meets the needs of searchers. With this update, Google aims to promote a more informative and trustworthy online ecosystem, ultimately benefiting everyone involved.
How Will it Impact Your Website’s Ranking?
With the helpful content update, Google will reward websites that demonstrate expertise, authoritativeness, and trustworthiness in their respective fields. This means that websites that consistently produce high-quality content, engage with their audiences, and provide transparent and reliable information will be more likely to rank higher in search results. On the other hand, websites that lack these qualities may see a drop in their rankings.
Why is the Update Important?
Google’s research has shown that users prefer search results that present good page experiences with meaningful well written content and are more likely to convert. The helpful content update addresses this need head-on by focusing on the quality of content and user engagement. This is especially important as younger generations become more influential, as they value informative and fast-loading websites highly.
What Can You do To Prepare for the Update?
First and foremost, ensure that your website delivers helpful and informative content that meets the needs of your target audience. Engage with your users and be transparent and reliable in your communication. Implementing these strategies will help ensure that your website is prepared for the helpful content update and continues to rank well on Google.
The best course of action: Learn more about the release and start taking steps to get your website in order – but don’t panic.
Reach out to your SEO company, assess where your website doesn’t measure up, then establish a plan for improvement. Now and over time, the new components of Google’s update are sure to become critical to maintaining (or attaining) your stellar ranking on Google – and to keep those leads coming.
If you’re looking to improve your website’s content to ensure it meets these criteria and ranks well on Google, Rhoads Creative can help. Our experienced team can work with you to create engaging, informative content that meets the needs of your target audience and helps your website rank higher in search results. Contact us today to learn more about our services and how we can help your website succeed.
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