If you have a completed quick-delivery home that’s been sitting on the market for far too long, it’s time to face the facts: the usual tactics aren’t going to work.

But at least you’re not alone — countless homebuilders find themselves in the same boat, stuck with inventory that just won’t move. While open houses, realtor events and e-blasts might feel like the go-to solutions, let’s be real—in this case, they’re just a band-aid on the bigger issue.

The real key to moving that property? It’s probably something you’ve been overlooking — a specific results-driven digital marketing plan for that individual home. Forget the old-school approach; here’s how to finally get that home off the market and into the hands of the right buyer.

Feature the Home First On Your Website

When a completed quick-deliver home isn’t selling, your website is the first place to start.

Too often, listings get buried, making them hard for prospective buyers to find. Instead of letting that happen, take bold action and showcase that finished home front and center on your homepage or high-traffic landing pages.

You can even get strategic by creating a rotating banner to feature several homes tailored to your visitors.

For example, if someone is looking at higher-priced homes, show them the priciest completed home in your inventory. The key is to keep it dynamic and engaging — if buyers see the same house repeatedly without a reason to act, they’ll glaze over it.

Remember, your website is often the first interaction someone will have with your brand. Make it count.

Invest in Homes for Sale Search Ads

While traditional builders might shy away from running ads specifically about homes for sale, thinking it could mean any home at any price point, this is precisely what you should do for that one completed quick-delivery home that isn’t selling.

Run targeted search ads in specific micro areas where people are actively searching for “homes for sale.” The trick here is to think local and get hyper-focused on your target audience. These are the people who are already looking — they just need a little nudge in the right direction and a well-placed search ad can work wonders in connecting the right buyer with your home.

Try Individual Retargeting Ads

One of the most significantly missed opportunities for home builders is retargeting prospects. If someone has already shown interest in the community where your home is located, there’s a good chance the right reminder might sway them to reach out.

Create individual retargeting ads that focus on what makes that home special—whether it’s the layout, price point or location. Make sure to retarget people who visited the community’s website and showed interest in that specific area.

Pro tip: Pay close attention to users who looked at the model that closely matches your quick move-in home. These buyers are already halfway through making a decision—they just need that final push.

Let AI Help You Get Personal

Artificial intelligence isn’t just a buzzword; it can be a game-changer for targeting the right buyers. Here’s how you can make it work for you.

If you’ve been sending out e-blasts about this home, chances are you’ve gathered a lot of data on who’s engaging with your content. Instead of guessing who might be interested, use ChatGPT to analyze the data. AI can pinpoint the individuals who are interacting the most, meaning they’re more likely to be interested.

From there, create an individualized outreach plan. AI can even help you craft the perfect script for your sales team to use when contacting these leads — one tailored specifically to the recipient’s interests and interactions with your emails. It’s a personalized approach that takes the guesswork out of the equation.

Ready to Get That Home Sold?

Selling a completed quick-delivery home that’s been sitting on the market can feel like an uphill battle but with the right digital strategies, you can turn things around – quickly. From website tweaks to personalized ads and AI-powered insights, there’s no shortage of ways to get creative and finally sell that home that just won’t move.

If you’ve got a home that’s been sitting too long, give us a call at Rhoads Creative. Let’s talk strategy and get that house sold.