Rhoads Creative CEO & Owner Jason Rhoads recently joined Anya Chrisanthon on the Anewgo of New Home Sales podcast, the leading podcast for builders, sales professionals, and marketing experts to discuss what’s next for digital marketing in home building. The conversation covered everything from Rhoads Creative’s signature Digital Marketing Ladder® framework to the rapid shift from SEO to AI-driven search.

In this in-depth interview, Jason shares how data, technology, and smarter strategy are transforming how home builders attract buyers and measure ROI.

▶️ Watch the full episode below

“Why not builders?” Jason asked. “Every other industry knows their ROI and cost per acquisition. Builders should, too.” That mindset drives Rhoads Creative’s focus on smarter, measurable marketing strategies. The Digital Marketing Ladder®, he explained, helps builders prioritize budgets by ROI starting with the foundation. “Your website is your model home,” Jason said. “If it’s outdated or ignored, you’re wasting money driving traffic there.”

Looking ahead, Jason and Anya explored how AI will reshape search and how builders can get ready. “We’re entering a world where your website needs to talk to both people and bots,” Jason said. “Builders who adapt early clean code, strong content, clear value will win when AI becomes the new search engine.”

Ready to rethink your marketing strategy?

Start climbing the Digital Marketing Ladder® with a data-driven plan built for home builders. Schedule a discovery call with Rhoads Creative today.