Build a Smarter Budget With a Formula That Actually Works

At Rhoads Creative, we’ve helped builders move away from arbitrary percentage increases and toward budgets that are tied directly to performance. A smarter digital marketing budget begins with one simple formula: understanding your actual cost per home sale and using it to calculate what it takes to achieve your sales goals.

Instead of saying “add 5 percent” or “match last year,” this approach uses real data to determine the investment required for predictable results. When you know what it costs to sell a home through organic search, paid ads, or any other channel, you can build a budget that supports growth instead of guessing at it.

It begins with knowing your metrics. Which channels deliver the strongest ROI? Where does organic search outperform paid? And how should your investment shift when launching new communities or entering new markets? Most builders misallocate funds simply because they are not budgeting against the channels that consistently convert.

A data-driven budget creates alignment. It allocates more resources to what works, reduces spending in areas that underperform, and provides your team with a clearer path to meeting sales targets. The result is an investment strategy that scales with your goals, strengthens ROI, and eliminates surprises.

If your budgeting process feels reactive or disconnected from actual outcomes, it is time to adopt a formula that supports genuine growth.

Ready to Build a Budget That Supports Your Sales Goals?

Connect with the Rhoads Creative team to develop a data-driven plan that aligns your marketing investment with predictable ROI. Let’s build a smarter strategy, one metric at a time.