A Smarter Strategy Starts With the Right Priorities.

At Rhoads Creative, we’ve spent more than 15 years refining what actually drives results for homebuilders. The outcome is the Digital Marketing Ladder®. This framework helps builders identify which marketing efforts deliver the greatest ROI and lowest cost per acquisition and then build from there.

Like climbing a ladder, every step depends on the one below it. You can’t skip ahead without risking the entire structure. It starts with defining your brand and unique selling proposition, then strengthening your website and landing pages the foundation of every digital effort. Once that base is solid, you move up to SEO and paid search, followed by retargeting, display, and social advertising.

The result is a marketing system that scales intelligently; spending smarter, converting more buyers, and driving measurable growth.

If your digital marketing feels unbalanced or reactive, it’s time to revisit the framework the nation’s top builders use to stay efficient, consistent, and profitable.

Want to Know Where You Stand on the Digital Marketing Ladder®?

Schedule a meeting with the Rhoads Creative team to see how your current efforts stack up and where your next biggest opportunity lies.