In Jason Rhoads’ recent appearance on the Construction Champions Podcast, the conversation cut straight to the biggest gap holding builders back: too many are still making marketing decisions by gut feel instead of measurable performance. As Jason put it, the builders who win are the ones who know what’s working, double down on it, and stop wasting money on everything else.

▶️ Watch the full episode below

Why Metrics Matter More Than Ever for Builders

Throughout the episode, Jason broke down why digital marketing works the same in construction as it does in any high-performing business. You’re not “different because you’re in construction.” You’re a business that needs clarity on your cost per lead, cost per sale, and the true ROI of every channel. And once you understand those numbers, budgeting stops being a guess. Growth stops being accidental. Your decisions get faster, smarter and more profitable.

Jason also emphasized a principle we use every day at Rhoads Creative with the Digital Marketing Ladder®: master the fundamentals before you move to the next thing. Whether it’s defining your brand, optimizing your website, or building a clear path from traffic to revenue, the builders who succeed are the ones who build from a strong base instead of jumping ahead and hoping it works.

If you’re ready to run your marketing like the high-performing business you are, it starts with owning your metrics.

Want clarity on what’s working and what isn’t?

Let’s talk. We’ll show you how to track, measure and scale the channels that actually drive results.